Created in 1995, Estée Lauder Pleasures set the trend for uplifting, airy fragrances and introduced the Sheer Floral fragrance type. Evelyn Lauder created it to have a sheer, elusive, luminous quality. It captures the clarity of flowers just after a spring rain. This wonderful fragrance has been one of best selling fragrances for many years. "Whatever the fragrance was to be, I wanted it to have an elusive, textural quality," said Evelyn Lauder. "And we have achieved it with Estée Lauder Pleasures. For the first time, there is a fragrance that unfolds like a flower in the warmth of the sun, surrendering its scent little by little."